So here I am at the starting blocks of a new adventure, a new chapter if you will and a set of challenges that I have been waiting to embrace for many years. Being in the events industry for almost 15 years, I consider myself a bit of a veteran and have worked for the good, the brilliant and the inspirational. I’ve operated events all over the world, from Bognor to Bangalore and have worked for incredible clients.
Yet, there has been a nagging, a hunch, a feeling that I could do this alone. At first I thought it was indigestion. But soon realized that I could perhaps, possibly maybe bring all my experiences together and set up alone?
My nagging has been partly fueled by my frustration. Frustration of the process for process culture our industry has created. Process, which has taken my role from one of incredible creativity to one, which has more paperwork than a pilot’s manual. Agreed, we need structure, order and logic, but where has the blank canvas gone? Do we have to sacrifice the very heart of what we do so as to follow a work schedule?
There is a lot of encouragement for budding entrepreneurs right now. Government initiatives such as ‘Start up Britain’ are encouraging people like me to go it alone and there is a wealth of information, support and advice out there for new start-ups to get going. The recession has opened up opportunities and it seems at least in theory, this is the perfect time for a smaller, more cost effective agency to set up.
So after selling the family silver, I have been able to turn this nagging and frustration into a reality and start an agency my way – and Clearwater Events is born.
It’s going to be a rollercoaster journey with highs, lows and lots of in-betweens and it seems only fitting that I share this. Will government initiatives help Clearwater Events? Will clients be excited by our bold ambition? Will the industry embrace our thinking?
So, ladies and gentlemen, please fasten your seatbelts in preparation for take off. It’s going to be quite a ride!