Posts By: Stephen Morton-Prior

The Good Old Days of Travel

As a growing Event Management and Venue Finding Agency, we are finding ourselves more often than not at Birmingham Airport as we depart to operate and manage our events. Occasionally we may be lucky enough to venture down the M40 to London Heathrow if we are going somewhere a little more exotic than Glasgow. I have always loved travelling, but as I travel more in this new world of airline cost cuts, I shudder at the mere thought of boarding a short haul flight and treat long haul with a sense of trepidation (if turning right at the door, which is always the case).

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Where has customer service gone?

As an event management and venue finding agency, it’s great to be busy and being busy means that more than ever, we are working with a number of different suppliers to get the job done. I often describe our role as a form of brokerage, acting as the middle man between the client and supplier to deliver an extraordinary event.

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Walking the Tight Rope

It is great to be sitting back at my desk after a very busy 8 weeks helping the team deliver some incredible event management solutions across the UK and Ireland. From managing roadshows in muddy fields to delivering a prestigious gala dinner for 370 guests, our team has combined muddy wellies, hospitality desks and dinner jackets with both style and ease.

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High Street vs Megastores

As I sit here, with it positively freezing outside, I am listening to my favorite morning radio chat show as I work through my to do list. Half listening, they have been chatting about how many large retail chains have closed down in the last six weeks. It’s kinda scary. At the same time, there is a huge uproar as horsemeat has been found in certain mega food store burgers.

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To Exhibit, or Not to Exhibit

Well we have survived another EIBTM in Barcelona and the trip concludes a busy year of attending exhibitions, trade shows and fam trips with the objective of increasing our event management and venue-finding knowledge. And boy, what a year it has been! We have worked out we have seen over 300 hotels, venues DMC and support services at these events, which made us question the actual return on investment achieved. Read more on To Exhibit, or Not to Exhibit…

Carrot Danglers

Earning your stripes and becoming a credible event management agency is a little like the chicken and the egg story. You need clients to showcase your event management skills, yet to showcase your event management skills you need clients. And, when you think you have cracked this conundrum, you have to ask, where do I actually get my clients from?

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Our own Olympics Legacy

The team at Clearwater Towers are feeling a little blue today… The withdrawal symptoms from the Olympics have already started and the office doesn’t feel the same without the background hum of crowds cheering as Team GB head for another victory on the television. We have been glued to the TV and have been rather surprised by the sports we have watched, from handball to BMX racing. In fact, Jonathan, our co director, phoned into LBC radio and ended up live on air to defend the opening ceremony – now that’s passion!

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The Cost of Industry Knowledge

Like many of my industry colleagues, I understand that venue and destination knowledge is a key foundation to our company and keeping up to date with the new ‘must see’ places is vital in ensuring we remain current with our proposals and event offering.

I have always said that until you have experienced something, it can be hard to passionately sell it and as such, I have made it my business to promote fam trips and hosted buyer experiences wherever possible within the team this year. I am always very gracious and thankful that these brilliant opportunities exist and we look forward to them greatly. My mum never quite understands why members of our team are often away and no matter how much I explain, she always sees them as a free holiday somewhere glam. But holidays they are not! In fact, they can be really hard work, but their benefit is incredible.

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The Sales Train

I was sitting with my team this past week reviewing possible sales leads and the realistic possibility of these leads using Clearwater Events. Since opening the doors of Clearwater Towers, we have employed a variety of sales tools in an attempt to kick start the sales train, from using traditional telesales techniques to harnessing the potential power of social media. So what sales train is the best train to hop on board?

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