Daily Archives: Wednesday, October 12, 2016

Performance improvement needs to lie at the heart of our events

I was recently asked by a junior member at the cricket club what I do for a living, which is harder to answer than you might imagine. Whilst we are certainly in the business of meetings and events that doesn’t really get to the core of what our industry is about and stands for. The truth is that events are really just a channel, a means to an end, and it is that end goal that really matters because ultimately for meetings and events to be successful they need to change behaviour and have a positive effect on business improvement.

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