So, the sales itch has started. We are five months in and since we launched in September, time seems to have passed us with lightening speed and experiences with incredible highs and quite disheartening lows along the way. Our strategic marketing is strong, our brand powerful and now it’s time to focus on increase our sales.
I was lucky enough to have attended Conventa in Slovenia last month, which proved to be incredibly enlightening. The show was excellent and informative, but what enlightened me was the positive feedback and industry opinion on our brand and ideology! Our brand is generating good feedback so, how can we best harness this to generate more sales?
With this in mind, our focus is on bringing our brand, knowledge and product to market in a low cost yet effective way. For us we need a strong anti itch cream that will not only sooth the symptoms but, also get rid of the irritation once and for all.
It’s, time for a bit of sweat equity. Sweat equals effort and this costs nothing if you have the right energy and determination. I always say that a stick has more muscles than me, but until I go to the gym and pump the iron, I shall remain a stick man forever – so not point complaining. It’s the same with sales. Until we literally spend every waking hour in direct marketing campaigns, we simply wont grow fast enough!
So here lies my next question…. What is effective direct marketing? I wish there was a rulebook for this! Sure, there are books and courses one could go on, but do they offer unique, creative solutions? Are email campaigns the way forward? Is telephone researching an effective tool? Is ‘dreaded’ networking groups an ideal starting point? How much will all this cost? It seems like an investment gamble and I have never been good at the Las Vegas card games (UNO is about the only card game I can master).
In the spirit of our Clearwater Thinking, it seems to me that it’s a combination of all of these and more. The next big challenge for us is unquestionably sales and getting more confirmed events on the books. So, here starts the next challenge in the Clearwater story! With brand in tow, lets get sweating!